Marketing & audience
-
The newsletter platform does not correct the imbalances in the media system: it reproduces them. A story of a great misunderstanding.
-
As usage patterns diversify, Mediapart, L'Informé and Disclose are finding new ways to engage their audiences: videos, carousels, events… so many channels to extend the impact of an investigation.
-
Intimacy building community. By transforming his living room into a professional meeting space, food journalist Ezéchiel Zérah cultivates an active audience that remains connected to each other and to him.
-
Far from being mere window dressing, humor can strengthen audience engagement and make information more accessible.
-
As confidence in social networks and the companies that run them has faltered, the idea of a more open and decentralized Internet has gained traction. The "fediverse" embodies this hope. But how does it work and can it truly live up to the expectations it generates?
-
Faced with the volatility of social media platforms and the algorithms that govern them, newsrooms are forced to rethink their strategy towards them. The latest example: new platforms competing with X. Feedback from L'Informé, des Jours and Ouest-France.
-
Relations between content creators and traditional media have all the hallmarks of a cold war. But Inoxtag's climb of Everest broke the ice, drawing attention from a press often reluctant to acknowledge Internet culture. An analysis of media coverage.
-
Some media outlets are getting back to printing. And plenty of things at that: magazines, fanzines, newsletters, posters. Fed up with screens? Not only. At a time when web-based revenues are increasingly uncertain, paper offers media brands crucial support.
-
Expanding your community as an independent media outlet is a challenge. Without spending significant logistical and financial resources, partnerships and recommendations between media outlets make it possible to reach new communities, often more engaged. Lessons learned from Voxe and Vert media.
-
A survey of the actions, practices and formats implemented by independent media to support the ongoing movement.
-
Biographies allow readers to learn more about the journalists behind the stories. Mediapart and the New York Times explain how this tool is a way to strengthen trust and engagement.
-
Each month, a member of our team shares their analysis of a media outlet they particularly appreciate. Under the spotlight for this edition, the independent local Nantes magazine Les Autres Possibles.