About Médianes
Launched in 2020, Médianes is a project dedicated to strengthening independent journalism, civic engagement, and media pluralism.
At the intersection of media, digital, and civil society, we support those who deliver free, inclusive, and rigorous information.
We work toward independent journalism by supporting media outlets on editorial, economic, design, management, and technical fronts, to ensure their viability and impact.
Our mission? Help media organizations produce journalism that addresses the major challenges of our time, and monetize it sustainably through their audiences.
Our Methodology
Get inspiration
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Put into practice
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Deliver
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Our expertise
Demo excerpt — content to be replaced. Médianes supports media outlets, those who found them and those who make them, from creation to acceleration.
Marketing & audience
We help both established and emerging media outlets define and structure their marketing strategies. Our goal: to align their editorial vision with the expectations and habits of their audience.
- Marketing Plans
- Community Engagement
- Positioning
- Offers
- Awareness, Engagement, and Fundraising Campaigns
Design
We assist media outlets with their graphic design, whether for the web or print. At Médianes, we believe that design is an essential element in helping the audience understand an editorial project.
- Creation, continuity, and redesign of artistic direction and visual identity
- Art Direction and Social Media Templates
- Mockups of printed materials (magazines, books, posters, etc.)
- Website and Newsletter Design and Redesign
Tech & product
We design, revamp, and maintain your digital tools using a systematic approach tailored to the needs and unique characteristics of the media.
- Specifications
- Project Management Support
- Choosing a CMS
- Tech stack
- Automation
- Prototype
Editorial Strategy
We clarify your messaging and strengthen your content formats to help grow your audience.
- Editorial Policy
- Publishing Strategy
- New Product Design
- Format Redesign
Administrative & grants
We handle the administrative and management aspects of your projects.
- Assistance with Obtaining Certification
- Preparation of funding proposals at the local, national, or international level
Management & Project Management
We help your organization evolve without losing sight of your values.
- Change Management
- Transformation of Newsrooms
- Internal Structure
- Project Management
- Recruitment
- Tools and Methods
The team
For nearly 10 years, we—Marine Doux, Baptiste Thevelein, and Christelle Perrin—have been developing projects at the intersection of entrepreneurship, journalism, and media. In 2020, we founded Médianes with a shared vision and complementary skills. In 2024, the team from the European network Sphera joined us.
Today, there are about twenty of us—journalists, designers, developers, editorial and marketing strategists—based in Paris, Toulouse, Lyon, Marseille, Brittany, and several European cities. We are passionate about sharing information and uphold the ideals of independence and democracy.
Part of the Médianes team, in December 2025 in Paris.
Our Values
Feminism, environmentalism, social justice: new voices committed to advocating for a just and sustainable society are making themselves heard. It is essential to listen to them, and enabling them to establish themselves as a lasting presence in the media is a major democratic challenge.
Because many of us no longer see ourselves reflected in current media models—whether in the topics covered or in the strategic, economic, and managerial approaches that have been implemented. It is vital to develop, in parallel, viable and sound models capable of ensuring high-quality journalism that is responsive to its audience.
At Médianes, we make a point of highlighting projects that champion a more inclusive and sustainable society, whether through the values they embody or the business models they promote.
To learn more about our vision and values, please read our manifesto. And if you’d like more information about our editorial and ethical principles, please read our charter.
Our offices
Nos bureaux sont à Paris, dans le 11e arrondissement. Nous les partageons avec d’autres médias, agences et réseaux engagé·es et proches de l’information, et nous nous y retrouvons au complet deux fois par an à l’occasion des séminaires d’équipe.
The management
Marine Doux
Marine is co-founder and editorial director of Médianes. She is currently a visiting researcher at Columbia's Tow Center for Digital Journalism. She is interested in ways to strengthen media independence.
Editorial direction
Baptiste Thevelein
Baptiste is co-founder and CEO of Médianes. He advises media organizations on marketing, technical, and strategic matters.
Technical Management, Product, Web Development
Christelle Perrin
Christelle is co-founder and design director of Médianes. She designs visual identities, websites, and magazine mockups to strengthen their positioning.
Web Design, Art Direction,
Layout
Francesca Festa
Francesca is director of development at Médianes and founder of the Sphera Network project.
European Network Development Partnerships
Members
Sixtine Yung
Sixtine supports project leaders and media executives in launching, structuring, and developing their initiatives.
Training
Project Management
Julia Lasry
Julia is an expert in publishing, strategy, and marketing.
Project Management
Marketing Strategy
Workshops
Dorine Planté
Dorine is responsible for support at Médianes. She supervises the studio by orchestrating client projects and training programs.
Studio Organization
Agathe Kupfer
Agathe is responsible for impact at Médianes and its Sphera network of independent European media.
Impact
European Network
Owen Huchon
Owen is passionate about the internet and archiving, and he manages the "10 Links" newsletter.
Journalist
Hélène Pillon
Hélène is interested in stories that transcend borders and publishes the InVivo newsletter.
Journalist
European Network
Margot Darcy
Margot is a project manager.
Project Manager
Marco Carlone
Marco is a huge train enthusiast and creates images and content for Sphera.
European
Network: Journalist and Video Producer
Meredith Ruleman
Meredith is a content creator for Sphera; she produces numerous on-camera videos.
Videos
Charlène Hourdin
Charlène is a digital project manager and has extensive expertise in automation.
Web Development
Laurie Delétang
Laurie is responsible for administrative tasks, billing, and human resources.
HR, Finance, Admin
Pauline Chetail
Pauline oversees European projects, bringing her financial expertise to the table.
Finance
Nicolas Troadec
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Videos
Extended Network
We work with freelancers to round out our team or bring in specialized skills, depending on the specific needs of the media outlets we work with.
We regularly collaborate with Maxime Loisel, a consultant in web best practices (UX) | Julia Borel, project manager and graphic designer | Amélie Coispel, editorial and marketing consultant | Thomas Steffen, art director and designer.
History of Médianes
2026
Team retreat in July to reconnect and brainstorm future projects.
We’re launching the Club and organizing a roundtable discussion titled “Let’s Work Together” with Arte, Streetpress, and Contexte.
We are redesigning the websites for Vert, Philosophie magazine, and Socialter.
2025
We are moving our offices to the 11th arrondissement, to a space we will share with other media professionals.
Organized by the Sphera Media Lab in Brussels to reaffirm the importance of independent media and its impact on a functioning democracy.
We are organizing workshops at La Croix to standardize and strengthen their graphic guidelines.
2024
Sphera, an independent European media network, has joined Médianes. There are now about 20 of us at Médianes.
We are launching the Médianes Program to support emerging media outlets.
We are releasing our book *Creating a Media Outlet*, the third season of the *Chemins* podcast, and a new industry newsletter, “The 10 Links.”
2023
We are co-organizing the second edition of the Festival Imprimé.
The second season of the Chemins podcast has been released.
We're moving into our first office in Paris.
We are working with POLITICO on the redesign of its website.
2022
The media file opens on medianes.org.
Médianes is co-organizing the first edition of the Festival Imprimé in Gironde.
"Chemins," Médianes' podcast featuring interviews with media founders, is now available.
2021
Médianes' studio operations are getting underway. When asked, many media outlets have expressed interest in a fully operational studio tailored to their needs and budgets.
From our office in Rennes, we are designing the studio’s first website.
The first issue of *Pays*, featuring Saint-Malo, has been published.
We are supporting the launch of the epistolary publication *La Disparition*.
2020
Baptiste and Christelle launched the Médianes initiative to strengthen independent media by leveraging technical expertise, marketing, and design, while also reflecting on the role of the media.
We are supporting the launch of the feminist media outlet La Déferlante.
At the same time, the magazine *Pays* was co-founded by Baptiste and Christelle, along with Manon Boquen and Benoît Michaëly.
Work at Médianes
We promote workplace well-being by offering flexible schedules to help achieve a better work-life balance and the option of permanent remote work so employees can live wherever they choose. We organize in-house training and coaching for those who need it. We provide employees with an Apple laptop and noise-canceling headphones. In line with our values, we also offer menstrual leave, 100% coverage for health insurance, and a sustainable transportation allowance.
Join us
Are you a freelance journalist interested in pitching stories to Médianes? Read our freelance contributor guide then get in touch with us.
Are you a freelancer and would you like Médianes to be able to call on you? Fill out the form.
Would you like to send us an unsolicited application for a position, internship, or work-study program? Contact us.