Marketing & audience
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Le live journalism est perçu comme un remède à une fatigue numérique et une érosion de la confiance à l’égard des réseaux sociaux. Une façon de créer l’évènement, de renouer avec un public qu’on a besoin de fidéliser. Mais comment s’y prendre ? Ce guide explore différentes stratégies et pratiques du live dans les rédactions,…
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Many media outlets want to reach “young people” or “Gen Z.” But can we lump everyone together? How can we take a more nuanced view of these audiences in order to reach them effectively and intelligently?
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Video production may seem very simple, and it can be tempting for many newsrooms, but creating videos requires a solid strategy and resources. This guide explains where to start and provides examples of best practices to inspire you.
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A new gateway, a younger audience, a closer-knit community: by launching its book club, *Arrêt sur images* is capitalizing on a trend that addresses several of its challenges—though not without raising some profound strategic questions.
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Trust isn't given, it's built. To create a trusting relationship with your community, highlight your values, transparency, and impact. Here's a selection of examples from independent European media to inspire you.
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The eco-focused media outlet bans generative AI from all its production. More striking than the announcement itself: a manifesto that prohibits without oversight, relying on trust. A commitment with acknowledged limitations, but deemed essential toward the 54,000 donors who fund its editorial work
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Media outlets denounce tech giants' surveillance while engaging in it themselves, reflexively collecting data on their readers. Legal, editorial, environmental risks: the cost is rarely calculated. What if knowing your audience meant less surveillance, not more?
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Reaching new audiences is a priority for many newsrooms. But between the temptation to expand reach and the actual capacity to do so, there is often an underestimated gap in resources, preparation, and strategy. Three questions to ask yourself before you start.
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Can media outlets use fictional characters to embody their journalism and reconnect with their audiences?
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At the Perugia International Journalism Festival, the Wikimedia Foundation shared how it's working to retain its readers in a web transformed by AI. A valuable insight for media outlets that depend on their direct connection with the public.
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When people get information through AI, many
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By pooling their investigations, Scottish local media outlets are seeking to build a collective voice on energy transition and to influence national policy decisions from across Scotland.
