Marketing & audience
-
The Imprimé Festival returns for its third edition on May 4, 2024 at Rocher de Palmer in Cenon, near Bordeaux. Once again this year, the festival is committed to journalism in service of a more solidary, inclusive and sustainable society!
-
Feedback from Éric Fottorino (Le 1), Johan Weisz (StreetPress), Juliette Quef (Vert) and Florent Peiffer (URBANIA France) during the launch evening of our book
-
Want to set up a paywall to let your readers access your content? Here's what you need to know about this strategy.
-
Influencers, hiring young talent, adapting existing content… Here's how several French and international media outlets took to video on social networks.
-
Why do we see so few independent media titles in our libraries and media centers?
-
The Center for Media Pluralism and Media Freedom has published an initial study mapping "media deserts," areas where local news coverage is fragile or even absent.
-
Unconvinced by X and Meta's policies regarding information distribution, media outlets — and their readers — are gradually turning to LinkedIn, which has developed a number of features aimed at the press
-
With Marsactu Illimité, the media outlet offers free access to its content in various locations, including cafés and community centers. By making its offering tangible, it hopes to reach new audiences, sometimes disconnected from news, while reducing its dependence on digital platforms.
-
Arrêt sur images, Les Jours, Mediapart… more and more media outlets are offering their subscribers the ability to gift articles to their loved ones. A closer look at a marketing strategy that helps introduce content and turn subscribers into brand ambassadors, beyond algorithms.
-
Mountain Gazette has, over the generations, written its history with its readership. Mike Rogge, a longtime reader, bought back the magazine to revive it several years after it ceased publication. He shares how dedication to the community enables the media to remain viable.
-
Internal topics are often deprioritized compared to the rest. Yet, taking them into account is essential to create a viable business model.