Marketing
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Strengthen your connection with your most passionate supporters by inviting them to wear the colors of their favorite media outlet through branded merchandise.
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Olivier Marino is deputy editor-in-chief and head of editorial strategy for the Nice-Matin regional press group. He explains the strategy behind the launch of these various hyperlocal newsletters.
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Creating and distributing an effective newsletter is an art that requires careful attention to detail, from deliverability to accessibility.
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During their daily editorial meeting,
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While Netflix recently introduced new account-sharing policies, what about your media? Rather than viewing these practices as a scourge, some prefer to take an educational approach, or even use them to reach new audiences.
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Everything you need to know about Web2day, the Nantes innovation festival for which we helped create a special media day.
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The use of AI-generated search results should reduce the traffic that Google sends to publishers' websites, as more and more people will get what they need directly from Google's search page.
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By applying the same playful and interactive principles from games to your content, you give your audience the desire to get involved and return regularly to progress and evolve. It's also an excellent way to make complex subjects more digestible and engaging.
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A comprehensive range of tools and advice to help you grow your newsletter and reach your audience.