The context
Feed the management committee of France Médias Monde (France 24, RFI, MCD) through digital monitoring work and strategic consulting.
A clear and identified need. When you hold a leadership position at a media outlet, time is as precious as strategic decisions are critical. And in a landscape that's constantly shifting and increasingly competitive, it's key to be able to decide with confidence, armed with all the information you need.
This is all the more true at the scale of France Médias Monde (FMM) and its Digital Environments Department (DEN), which needs to ensure the development and performance of websites and applications for three group brands: France 24, RFI, Monte Carlo Doualiya…in 20 languages.
France Médias Monde's Chief Digital Officer plays a key role in defining and driving the strategy for both its own environments and third-party environments. Teams need to understand innovations, transformations and challenges across all editorial, marketing, technical, management and legal matters at the international level, with particular focus on English-language and Arabic-language media.
A concrete challenge. Executive teams don't have the time to scroll through all of Twitter, consult all newsletters, listen to specialized podcasts, or read all the latest research reports or institutional publications from Europe, the United States, Asia, or elsewhere. Whether in established media, emerging media, the GAFAM, or tech companies. But DEN needed to be able to easily access every month, information that was selected, prioritized, translated and synthesized to inspire them, help them understand and make their decisions with confidence.
That's exactly what we do every day at Médianes. As both a consulting studio and media company, we enable more than 3,000 media leaders, founders, journalists, and digital managers each month to stay informed about the industry.
Strategic intelligence
Since January 2023, we support France Médias Monde's management each month on digital and strategic monitoring issues through a personalized newsletter.
At the end of 2022, the Digital Environments Department of France Médias Monde (RFI, France 24, MCD) sought to provide the group's executive committee with digital intelligence on a wide range of strategic topics: innovation in media, organizational transformations, relations with GAFAM, innovative editorial practices, content distribution, and legal issues (DSA, DMA, GDPR, etc.)
We proposed to support teams in their decisions through personalized and concise strategic monitoring, each month, including:
→ Personalized newsletter. A journalistic and strategic perspective, each month, straight to your inbox presenting information, reports and notes in one single place. In the form of a newsletter created and produced for the leadership of France Médias Monde, with direct links to consult them at any time.
→ Briefing and strategic note. In addition to a selection of key items, teams find in this newsletter information in slide format (PDF) on five featured topics, and a thematic strategic note with recommendations drawn from the selected items.
→ Monthly exchange. To set the context, present the month's issues and answer team questions, during a one-hour video conference. And every quarter, a focus on their needs.
A way to share the best of our insights and highlight key elements, while enabling them to deepen their thinking and decision-making.
Le + Medianes: a sharp eye on the media
Analysis, translations, insights, curated selections, summaries… since 2020, we've made monitoring our core business. We don't just have access to exclusive, breaking information, but we support media companies daily in innovating, transforming, and launching new ventures.
→ A media outlet, for media professionals. New projects, innovations, strategies, in France and abroad: over 2,500 media founders, executives, journalists, marketing managers and students read our free curated selection of insights and analysis each month in our newsletter.
→ A network of marketing, tech, design, and journalism experts: nearly twenty people contribute daily to Médianes' collaborative monitoring on Slack, including Maxime Leroy (Politico Europe, New York Times, CNN), Lou Duban (Fisheye, Le Monde), Margaux Vulliet (BFM TV, Tech & Co), Manon Boquen (Pays, Télérama, M le magazine du Monde), Amélie Coispel (StreetPress, Les Internettes), etc.
About
Since 2020, Médianes has collaborated with France Médias Monde teams on monitoring, strategic advice (overall strategy, podcast strategy), and design (illustrations, podcast thumbnails, etc.).
About France Médias Monde
The France Médias Monde group brings together France 24, the continuous news channel (in French, English, Arabic and Spanish); RFI, the world radio station (in French and 15 other languages) and Monte Carlo Doualiya, the radio station in Arabic. The three media outlets broadcast worldwide in 20 languages. Journalists from the group and its network of correspondents provide listeners, viewers and internet users with news open to the world and to the diversity of cultures and perspectives, through news bulletins, reports, magazines and debates. 66 nationalities are represented among employees.
Each week, RFI, France 24 and Monte Carlo Doualiya reach 251.1 million contacts (2020 average). The group's three media outlets have 83.3 million subscribers on Facebook, Twitter and Instagram (May 2021) and recorded more than 2.5 billion video views and audio starts in 2020.
France Médias Monde is the parent company of CFI, the French media cooperation agency, and is one of the shareholders of the French-language general-interest channel TV5MONDE.
About the Digital Environments Department of France Médias Monde
The Digital Environments Division (DEN) brings together various roles dedicated to promoting our media across all digital platforms.
The teams contribute to the performance of our brands' sites and applications (France 24, RFI, Monte Carlo Douliya, …) in 20 languages. They conceptualize digital offerings, develop them and maintain them. They ensure the creation and distribution of content for social networks. They establish partnerships, thereby ensuring the logic of broad distribution of our brands.
Finally, they support products and offers through marketing initiatives that drive discovery and presence of our brands across all platforms as well as their monetization (owned environments and third-party environments: Instagram / Facebook / X (formerly Twitter) / YouTube).
