Strategy
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Good design connects a medium to its audience, an editorial promise to a real reading experience. It translates positioning into useful visual choices that make content more accessible and serve the medium's mission. This is why beautiful isn't always better.
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Discover how media outlets use mapping to assert their values, engage their readers, and distribute their content in innovative ways through the examples of La Déferlante, StreetPress, and the New York Times.
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From The Guardian to La Croix, via StreetPress, Vert and The Kyiv Independent, more and more media outlets are relying on donations to strengthen their independence and engage their audiences. What if it were worth it?