Give items
When a subscriber to Arrêts sur images (ASI) or Mediapart wants to share an article with someone close to them, they simply need to select the "Give" option. The recipient will then receive an email inviting them to subscribe. An effective way to reach interested readers who are not yet subscribers. Another option offered by ASI as well as Les Jours during its subscription campaign: the ability to make certain articles available for free through a voting system.
Offer bundled deals
In 2019, Le Monde introduced new policies to limit simultaneous connections on the same account. Since then, the newspaper has rolled out adapted but more expensive plans, such as the Family subscription, which allows the creation of 4 accounts. L'Équipe and Le Figaro also offer similar subscriptions. However, this method remains complex and costly to implement.
Demonstrate pedagogical approach
Faced with the regular and sometimes excessive sharing of its articles on social media, Sud-Ouest chose to publish a reminder of best practices to follow. The newspaper encourages its readers not to share the entirety of its paid articles, while indicating that sharing excerpts remains possible. An approach imitated by L'Union, which says it must "call out a few overzealous social media users" on social networks, while nonetheless "taking an educational approach".
Editor's note: Médianes, the studio, has been supporting Arrêt sur images in its strategic development since 2022, and supported Les Jours in 2022 on marketing issues.
