Marine Slavitch
Latest Posts
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Cécile Sourd is the chief executive officer of Mediapart, an independent online newspaper specializing in investigation and exclusive revelations. She is the guest in the first episode of the second season of Chemins, the Médianes podcast.
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💫 Management, transformation, scaling up, audience engagement, editorial and economic innovations: a season to share strategies and best practices for healthy growth, available on all podcast platforms.
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While it might seem convenient to sweep your mistakes under the rug, storm warnings might change your mind. By acknowledging your errors transparently, you strengthen your readers' trust and demonstrate your commitment to ethical practices.
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An SMS just arrived—now that's a great idea! To mix things up from push notifications, build loyalty with your audience by offering exclusive information, or grow your community by making it easy for your readers to reply, text messages are real engagement drivers.
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Everything you need to know about Web2day, the Nantes innovation festival for which we helped create a special media day.
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Reader clubs, friend societies… There are several ways to bring together your readers and get them to participate in building your media.
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By applying the same playful and interactive principles from games to your content, you give your audience the desire to get involved and return regularly to progress and evolve. It's also an excellent way to make complex subjects more digestible and engaging.
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Whether it's an event, a communications campaign, or affordable subscriptions, three ideas for a legendary anniversary.
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Videos
