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When the media makes its recommendations

Whether featured in an Instagram post or forming the value proposition of your media, recommendations can help you build loyalty with audiences who share your sensibility and acquire new ones through social networks.

Provide a service

Film and theater guides, reviews, artist interviews… The Instagram account L'Éloge has made cultural curation its specialty. Romantic and leaning more toward art house cinema than blockbusters, the media shares both recommendations of great classics and the latest releases. A clear editorial voice that truly serves its followers who know exactly what to expect.

L'Éloge's Instagram channel makes prescription its specialty

Confirm your identity

What's great about recommendations is that their lightweight, personalized nature allows for great creativity in form while also creating a special connection between readers and those who make the media day-to-day. The Nylon France team really gets it. We recommend taking a look at their essential Anti-Valentine's picks and their aesthetic that sits halfway between fanzine and personal diary.

An excerpt from Nylon France's Anti-Valentine's Day guide on Instagram

Guide your choices

For three years now, the paid mobile app of cultural magazine Télérama has been highlighting its editorial team's recommendations to help its audience make quick choices based on their viewing habits. The content? A selection of the best linear television as seen through the expert and inevitably subjective eye of one of our journalists, a complete TV guide and the essential thematic and platform-based lists that create a daily touchpoint with readers.

The Télérama app