Mediapart
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Can media outlets use fictional characters to embody their journalism and reconnect with their audiences?
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As usage patterns diversify, Mediapart, L'Informé and Disclose are finding new ways to engage their audiences: videos, carousels, events… so many channels to extend the impact of an investigation.
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A survey of the actions, practices and formats implemented by independent media to support the ongoing movement.
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To showcase their work and build reader loyalty, some media outlets are betting on event-based strategies that highlight what journalists do best: covering the news.
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Biographies allow readers to learn more about the journalists behind the stories. Mediapart and the New York Times explain how this tool is a way to strengthen trust and engagement.
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