community
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A new gateway, a younger audience, a closer-knit community: by launching its book club, *Arrêt sur images* is capitalizing on a trend that addresses several of its challenges—though not without raising some profound strategic questions.
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Trust isn't given, it's built. To create a trusting relationship with your community, highlight your values, transparency, and impact. Here's a selection of examples from independent European media to inspire you.
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Reaching new audiences is a priority for many newsrooms. But between the temptation to expand reach and the actual capacity to do so, there is often an underestimated gap in resources, preparation, and strategy. Three questions to ask yourself before you start.
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What if clicks are no longer enough? In the United States, small nonprofit media outlets are developing their own impact indicators to measure their real usefulness — even if it means challenging funders' expectations.
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Intimacy building community. By transforming his living room into a professional meeting space, food journalist Ezéchiel Zérah cultivates an active audience that remains connected to each other and to him.
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Mountain Gazette has, over the generations, written its history with its readership. Mike Rogge, a longtime reader, bought back the magazine to revive it several years after it ceased publication. He shares how dedication to the community enables the media to remain viable.
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Operating in limited geographic areas, some media outlets practice so-called "hyperlocal" journalism, staying as close to the ground as possible. Some are now choosing to pool their efforts for practical, economic, or journalistic reasons.
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An SMS just arrived—now that's a great idea! To mix things up from push notifications, build loyalty with your audience by offering exclusive information, or grow your community by making it easy for your readers to reply, text messages are real engagement drivers.
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Whether it's an event, a communications campaign, or affordable subscriptions, three ideas for a legendary anniversary.
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Today, we invite you to discover three original ways to develop connections with your community, drawing from the practices of engaged media outlets that will be with us on Saturday, April 1st during the conferences at the Festival Imprimé in Bordeaux.
