Audience
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As confidence in social networks and the companies that run them has faltered, the idea of a more open and decentralized Internet has gained traction. The "fediverse" embodies this hope. But how does it work and can it truly live up to the expectations it generates?
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Faced with the volatility of social media platforms and the algorithms that govern them, newsrooms are forced to rethink their strategy towards them. The latest example: new platforms competing with X. Feedback from L'Informé, des Jours and Ouest-France.
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Relations between content creators and traditional media have all the hallmarks of a cold war. But Inoxtag's climb of Everest broke the ice, drawing attention from a press often reluctant to acknowledge Internet culture. An analysis of media coverage.
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Expanding your community as an independent media outlet is a challenge. Without spending significant logistical and financial resources, partnerships and recommendations between media outlets make it possible to reach new communities, often more engaged. Lessons learned from Voxe and Vert media.
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A survey of the actions, practices and formats implemented by independent media to support the ongoing movement.
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Want to set up a paywall to let your readers access your content? Here's what you need to know about this strategy.
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Why do we see so few independent media titles in our libraries and media centers?
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The Center for Media Pluralism and Media Freedom has published an initial study mapping "media deserts," areas where local news coverage is fragile or even absent.
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With Marsactu Illimité, the media outlet offers free access to its content in various locations, including cafés and community centers. By making its offering tangible, it hopes to reach new audiences, sometimes disconnected from news, while reducing its dependence on digital platforms.
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Mountain Gazette has, over the generations, written its history with its readership. Mike Rogge, a longtime reader, bought back the magazine to revive it several years after it ceased publication. He shares how dedication to the community enables the media to remain viable.