To build audience loyalty
Franceinfo now has its own games platform, updated daily. "We have no trouble attracting new readers, but keeping them engaged is harder, which is why we're launching these new projects," explains Aude Rimbault-Joffard, head of editorial marketing, in The Audiencers. A similar approach to that of Parisien, where "low cost" news quizzes punctuate articles to convert anonymous readers into subscribers.
To share values
Gamification works just as well in print. At *Libération*, a “pension reform law game” even made the front page on May 1. For the daily newspaper, historically considered left-leaning, the game adds a touch of humor to the struggle—“we must all work together to push Macron back while avoiding the Brav-M and the 49-3”—and offers a breather from often anxiety-inducing news.
To highlight content
Personality tests leading to articles? That's the brilliant idea behind Goodtype, a resource center for designers. « Are you the type to fall asleep at your computer? Or to turn the brightness all the way up to feel like you're in the sun? » An effective way to convince your audience to join a community that matches them and engage them by inviting them to share their answers.
To go further
- It seems like a distant memory, when crossword puzzles and horoscopes vied for space in the leisure section at the back of the newspaper. Sometimes more consulted than the politics and society sections, perhaps it's time to take the stars and games seriously.
- « As we shifted to digital, we made the choice to focus more on current events. Now we're trying to return to that Sunday newspaper experience », explains the New York Times in this Nieman Lab article translated by us.
- All these examples made us want to give it a try ourselves! Here’s our own version of “Connections,” the new game from The New York Times. Ready to take on the challenge?
