The context
Support a media outlet through its growth with a design and web redesign
Since 2019, Veìr Magazine has been exploring gardening topics while teaching readers how to protect biodiversity, through a quarterly print magazine designed for beginner gardeners.
In addition to physical retail locations, each new edition of the magazine is available on its website.
In spring 2023, the Veìr team called on Médianes to optimize their website by redesigning it. The goal was to align the site with their needs and business growth, particularly by streamlining the subscription and purchase journey and developing a blog section.
Art direction
Adjust the media's visual identity to improve readability
Our first step working with Veìr was to undertake a subtle overhaul of the artistic direction, adopting new shades of green and a new color hierarchy. A new serif typeface for headings was also selected to give a more printed, authored and thoughtful feel, reflecting the magazine's paper origins. The goal was to enrich Veìr's identity and improve legibility and accessibility before proceeding with the website redesign.
Web redesign
Clarify the site structure
Once this initial phase was validated, we designed the website wireframes by considering user experience to enhance navigation and readability. The objective was to simplify processes, make it easier to identify where to find information, make content pages more pleasant to read, and clarify the actions to be taken.
Simplify the subscription journey
To streamline the subscription and purchase journey, we also redesigned the shop page and created a simpler path with two subscription offers. We revised the menu to clearly display the shop, newsletter, blog, and podcast.
Veìr Magazine
The independent magazine for new gardeners
An independent quarterly print magazine, Veìr Magazine is a media dedicated to gardening, plants and nature, for aspiring gardeners.
Veìr Magazine was founded in 2019 by Julie Laussat and Laetitia Roux, two nature enthusiasts committed to offering a media platform on gardening and vegetable growing topics tailored to beginners and urban dwellers.
Veìr aims to be both an aesthetic and practical resource, rooted in a committed ecological approach, that invites its readers to go beyond gardening, to learn to love, understand, and protect plant biodiversity.
Published quarterly, the magazine offers a new issue each season, available on its website and at retail locations.
