The context
Support strategic transformation
Tenou'a, a media outlet dedicated to Jewish thought, approached Médianes as it prepared to celebrate its tenth anniversary. At this key stage of its development, the media wanted to launch a phase of transformation and growth to develop an editorial and economic model for the short and long term. The main ambitions included expanding the audience, increasing subscribers, and strengthening the economic model.
Value Proposition
Redefine the vision and positioning
The mission began with redefining the value proposition of Tenou'a. Médianes helped formalize the media's vision and identity, working on a manifesto and developing personas to better target audiences through participatory workshops.
Marketing strategy
Develop a robust marketing strategy
Médianes supported Tenou'a in implementing a marketing strategy focused on its audiences, aligned with its editorial mission. This approach included recommendations on communication and subscriptions, as well as the development of a concrete action plan to differentiate the media outlet and engage its audiences.
Monetization
Optimize the business model
Based on the audit findings, the Médianes team presented concrete and prioritized recommendations aimed at clarifying roles, harmonizing editorial workflows, and strengthening inter-departmental coordination. The recommendations thus addressed issues of project management and management practices, as well as tools: meeting formats, meeting minutes, information sharing tools, best practices regarding remote work and in-office work, use of AI, etc.
Web expertise
Supporting the digital transformation of Tenou'a
Beyond strategic and marketing work, Tenou'a called on Médianes to completely redesign its web presence: a new website to better serve its readers (Tenou'a), and a platform dedicated to events and online training (Les Rencontres Tenou'a).
Website redesign
We worked alongside Tenou'a to clarify reading paths, showcase flagship content, and give the site a visual identity aligned with the medium. The new site went live in April 2025.
Rencontres Tenou'a, a platform dedicated to events and training
In parallel, the team was supported in developing its event networking and online learning platform, Les Rencontres Tenou'a, launched in November 2025. The site highlights event programming and digital learning spaces: online courses, workshops, study circles.
Maintenance
Since their launch, Médianes has been responsible for maintaining both platforms, Tenou'a and Les Rencontres Tenou'a, ensuring their continued proper operation.
About
Tenou'a is a unique media outlet in the French-speaking Jewish landscape, with a mission to "stir Jewish thought". Through articles, annual reviews, and events, the media offers an alternative perspective in the face of religious radicalization.
