The context
Guide toward new funding and grow online engagement
Founded in 1985, Reporters Without Borders works for the freedom, independence and pluralism of journalism everywhere on the planet. In the summer of 2021, we supported the RSF teams in developing subscription offers for the "100 Photos for Press Freedom" albums. As album sales now represent a third of the association's revenue, we developed a new revenue channel alongside Perrine Daubas: subscriptions.
In 2025, we also designed and integrated the pre-sale campaign for an RSF and Studio Ghibli tribute album, providing a clear and impactful space to mobilize supporters.
Readership study, audit and recommendations work, e-commerce store redesign, technical provider relations and offer creation: we supported the team across all aspects of the subscription offer project. The pre-sale campaign also enabled us to assist them with design and technical development aspects.
Subscription strategy
Develop a subscription-based business model
Working alongside Perrine Daubas, Editor-in-Chief of RSF albums, and Jeanne Poret, Publishing Manager, we supported the team in defining a strategy for developing subscriptions to the 100 Photos for Press Freedom albums. This included conducting a readership study, performing an audit, and providing strategic and practical recommendations on digital marketing, communications, distribution and logistics for shipments, as well as proposing a roadmap linked to the subscription strategy to fulfil the editorial promise and objectives: a way of thinking through a strategy tailored to Reporters Without Borders' ambitions and values.
E-commerce store
E‑commerce store redesign and subscription offer creation
Once the subscription strategy was established, we proceeded to implement a selection of recommendations, starting with the redesign of the e-commerce store and the creation of subscription offers, along with the implementation of a new funnel. We also trained the team on the new processes in order to best internalize the new skills and expertise.
Result? One year after the mission launch, we achieved the strategic and financial targets set: revenue doubled on the store.
Pre-order campaign
Design and integration of the online store dedicated to a tribute album
RSF publishes three albums each year, allowing it to fund its activities with complete independence. In 2025, on the occasion of RSF's 40th anniversary and Studio Ghibli's, we supported them in creating and developing a pre-order campaign for a tribute album. An invitation to explore behind the scenes of this unique artistic adventure, where every drawing, every story, bears the mark of Studio Ghibli's magic. Médianes designed the graphic universe of the campaign, in harmony with the project's visual identity, and oversaw its web integration. A clear and impactful website, in service of a strong commitment: supporting press freedom.
→ The album pre-order campaign with RSF and Studio Ghibli.
