The context
Support Petaouchnok's digital development and fundraising campaign
At the end of 2025, Petaouchnok was celebrating its fifth anniversary and wanted to strengthen its digital presence while launching a crowdfunding campaign for its new magazine. The media outlet, recognized for its original approach and unconventional take on travel, sought to structure its email communications and mobilize its community around a concrete project: a new magazine. The goal was to extend the reading experience and the Petaouchnok universe in every interaction with its audience.
Newsletter: Design and Strategy
Combine design, marketing and your Petaouchnok
A scoping period helped identify editorial priorities. Recommendations were then proposed to guide the team in designing a newsletter that meets design, marketing, and communication needs while preserving the unique energy and tone of Petaouchnok. The goal: create an operational format before launching the campaign, so the newsletter becomes a tool for building loyalty and mobilizing the community.
Define the fundraising campaign strategy
Structure and plan marketing and editorial actions
A strategic planning phase laid the groundwork for the pre-order campaign. The objective was to establish a clear vision and structure marketing and editorial initiatives in a way that was consistent with the Petaouchnok universe, driven primarily through its social media channels. Main target audiences were identified, key messages and editorial content were refined, and campaign highlights were scheduled to engage the community for the long term.
This step also resulted in the development of a strategic and editorial framework note and a detailed social media communication calendar.
Campaign page design and integration
We designed and created a customized funding page. This customizable template was adapted with the team to provide a smooth and engaging journey, centralize key information and simplify pre-order management, while ensuring a clear and intuitive experience for the community
Define the fundraising campaign strategy
Maintain commitment and adjust actions
Throughout the campaign, constant monitoring kept us in contact with the Petaouchnok team and supported their thinking at every stage. Recommendations were formulated to optimize ongoing actions and strengthen the campaign's impact, including a proposal for a sponsorship campaign on social networks to reach new audiences. The objective: optimize engagement and ensure that each interaction extends the Petaouchnok experience and universe.
Campaign monitoring and management
Supporting the team throughout the campaign
Throughout the campaign, Médianes supported the team on both operational and strategic levels. The goal: to help the team stay on course, adjust objectives week after week based on results. Throughout the campaign, weekly check-ins were organized, complemented by weekly task lists tailored to objectives, and detailed sales reports.
Médianes was also able to provide advice on specific topics: logistics questions, technical monitoring, graphic design and visual content. A mid-course meeting made it possible to review the strategy and adjust the actions. Finally, a complete campaign report was produced, with key figures and recommendations for the post-campaign period.
Community engagement
The pre-order campaign, running from September 28 to November 2, 2025, was a success with nearly 4,000 orders. From the outset, the first milestone was reached and early birds gave strong momentum. The final week confirmed community engagement, with a peak in orders and strong interest in subscriptions.
Beyond the numbers, the campaign strengthened our connection with the community and attracted new readers, solidifying their commitment to the Petaouchnok universe and spirit.
About
Petaouchnok is a travel media outlet launched in 2020, followed by over 400,000 people on social networks. It offers stories, photos and illustrations to inspire off-the-beaten-path travel, at your own pace and with optimism. The print magazine extends this experience, offering something to browse through and keep.
