The context
Conduct a strategic and visual overhaul of the website
In response to changing digital usage patterns, 60 Millions de Consommateurs called on Médianes to redesign its website. The project aims to streamline the user experience, especially on mobile, enhance content visibility, and maximize conversion.
In early 2026, the mission culminated with the launch of the new site. More intuitive and more performant, it enables better promotion of editorial content and subscription offers.
Mission shutters
Understand the current state and establish the foundation for a coherent redesign
The mission began with a site audit to identify areas for improvement and propose tailored solutions. The analysis covered ergonomics, technical performance, SEO, and content structure. This work was accompanied by a benchmark of industry best practices and a user journey study. Gathering and analyzing these elements allowed us to enhance our initial recommendations.
A more readable and engaging visual identity.
In keeping with the 60 Millions de Consommateurs universe, a new web visual identity is being developed. The idea was to introduce lighter typefaces, highly legible, that strengthen media recognition and invite reading. All the blocks were then produced following this visual brand guidelines.
Overview of new policies
The design choices were able to solidify the foundation of the web interface
A clearer new website
The website architecture was redesigned to better structure the sections and improve information readability. The goal was to offer smooth and intuitive navigation, with strategic highlighting of reviews and comparisons, formerly available only in the print magazine.
The wireframes designed for about twenty key pages are built to ensure an optimal experience on desktop and mobile. Integration and development were carried out by Globalis.
Product trial results overview
Product Recalls Overview
Previews of the previous site before redesign
About
Founded in 1970, 60 Millions de Consommateurs is a media expert in comparative product and service analysis to inform consumers. Free of advertising, it relies on rigorous surveys and in-depth testing to guarantee reliable and objective information.
