Marketing & audience
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The use of AI-generated search results should reduce the traffic that Google sends to publishers' websites, as more and more people will get what they need directly from Google's search page.
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By applying the same playful and interactive principles from games to your content, you give your audience the desire to get involved and return regularly to progress and evolve. It's also an excellent way to make complex subjects more digestible and engaging.
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A comprehensive range of tools and advice to help you grow your newsletter and reach your audience.
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Whether it's an event, a communications campaign, or affordable subscriptions, three ideas for a legendary anniversary.
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Today, we invite you to discover three original ways to develop connections with your community, drawing from the practices of engaged media outlets that will be with us on Saturday, April 1st during the conferences at the Festival Imprimé in Bordeaux.
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What if we told you that social media advertising campaigns could work for any budget and be fully customizable to your needs? Whether you want to retain your existing audience or reach new customers, here's our advice for a profitable campaign.
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Whether featured in an Instagram post or forming the value proposition of your media, recommendations can help you build loyalty with audiences who share your sensibility and acquire new ones through social networks.
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François de Monès and Annabelle Perrin are the co-founders of the epistolary media outlet La Disparition. Designed as a draw for their ambitious print project, their newsletter has become, despite themselves, a part of their media.
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Tell me what your audience looks like, and I'll tell you who you are. To understand your audience's habits and needs, there's nothing like a good old-fashioned online survey. The responses will allow you to develop your media hand in hand with your audience.
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Léa Lejeune is the co-founder of Plan Cash, a feminist media outlet that helps women invest according to their means. Initially driven by an information newsletter, the project now includes a training component managed with her partner Morgane Dion.
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Jean Abbiateci is the founder of Bulletin, a media outlet focused on optimistic newsletters created in 2020 that now includes a training studio. In 2022, he launches Le Dico des mots extraordinaires, a book compiling the best entries from the favorite section of his free newsletter subscribers.
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Léry Jicquel is the founder of Concentré Vélo, a newsletter about cycling culture news. He describes the different funding levers for his newsletter, from sponsorships to a job board to a Christmas catalog. At the heart of his strategy? A