Working on your media outlet's natural search engine optimization strategy, or SEO, is a daunting step. To better understand it, it's necessary to grasp what it really means and use the right tools. Here are some examples!
Learn from others
When launching a media outlet, is it really possible to skip the SEO stage? The challenge is to understand what it involves and why it matters. Where do you start when you know nothing about it? This podcast from an SEO specialist, launched a few months ago, covers the basics and explains everything in an educational way: what are the steps? How do you go about it? Alexandre Favrot interviews those who do SEO work for emerging companies and beyond.
Understanding the mechanism
Is it desirable to do everything for SEO, sometimes to the point of degrading the quality of your content or editorial line? For Simon Owens, what matters most is responding as quickly as possible to what readers are looking for, which pushes you to produce two types of content: one optimized for search engines, the other for sharing; often at the expense of content quality.
Use appropriate tools
SEO is good, but doing it relevantly and appropriately is better. To help with this, IJNet offers some simple advice for understanding the practice as a journalist. More comprehensively, the American media site NPR also provides guidance in a detailed educational resource. The risk of applying advice without questioning its impact, of treating SEO as an absolute, is drowning your media outlet in low-quality content.
To go further
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