A few days ago, Médianes, the studio, launched the second edition of its collective support program with the aim of supporting ten media projects under eight years old in their development. These projects will benefit from support offered by the Médianes team as well as professionals and experts from the media ecosystem.
In creating this program with studio Médianes, we aimed to offer the most useful and most accessible support for emerging media leaders. Thanks in particular to financial support from the Ministry of Culture, we are able to offer a nine-month collective program at a price of €150 per month, for ten projects, twice a year.
The program launched last week with an in-person event in Paris and a remote component. We're excited to present the ten media outlets joining this new cohort!
How were the projects selected?
The project selection process began in September with a pre-selection phase based on submitted files, conducted by the Médianes team. 19 projects out of 34 applications were selected to proceed to individual interviews. The final selection phase took place with a panel of media experts convened for the occasion that met in early October to review the projects and select ten.
We wanted to curate a selection of media outlets aligned with the values that Medianes represents, with a positive and virtuous impact on society. Thus, the selection was oriented toward initiatives addressing themes we consider essential: mental health, ecology, feminism, advocacy for an inclusive and sustainable society, the representation of territories at local and European levels, political news and democracy, diverse voices and identities…
We have also taken care to assemble a cohort of diverse, complementary projects capable of mutually benefiting from the experience and expertise present within the program.
The ten supported projects
Ten media outlets joined promotion #2 of the Médianes Program: Demos, Flaash, Gaze, Grand Format, L'Informé, mūsae, Revue K, Vivant le média, Vinofutur and What's up EU.
In this promotion, you will find paper magazines, web media and newsletters 3 to 8 years old, from Normandy, Pays de la Loire, Nouvelle-Aquitaine, Belgium and Île-de-France, and a majority of women leaders.
Demos
Demos is a collaborative, non-profit online media outlet built on a collective of 400 volunteer students, teachers, and researchers, represented by a board of 20 members. From geopolitics to philosophy, Demos publishes short, academically-informed explainers to help young people understand and think critically about contemporary societal issues, providing them with factual, non-partisan keys to understanding. The team is represented by Michaël Karafilakis, a geopoliticist, negotiator, and cost optimization analyst. The media outlet is based in Brussels.
By integrating the Médianes Program, Demos seeks to professionalize its media, recruit a permanent team, develop the Demos brand and work on its economic model, in order to better commit to a strong democracy and youth trained to inform.
Flaash
Flaash is a quarterly print publication and biweekly newsletter that takes its readers into the near future to better understand tomorrow's news from a cultural and technical perspective. Based in Paris, Flaash was co-founded by Estelle Augat, editor-in-chief who is involved with the Médianes Program, and Samuel Dralet, publisher. Both come from the cybersecurity sector.
Flaash is looking to increase its brand awareness, build loyalty with its subscriber base, and develop a more comprehensive communication and marketing strategy.
Gaze
Gaze is a biannual magazine accompanied by a cultural newsletter and an Instagram account. Published in French and English, this media outlet celebrates and amplifies feminine perspectives, exploring the social, intimate, and cultural dimensions of women's experience through embodied stories, offering a thoughtful and inspiring approach to feminism. Based in Paris, Gaze was founded by Clarence Edgard-Rosa, a journalist specializing in feminist issues, and is run by a team of women.
By joining the Médianes Program, Gaze seeks to grow its readership, optimize its production processes, develop its marketing strategy, and refine its business model.
Large Format
Grand Format is the magazine of "true stories in Normandy". Through in-depth reporting and investigations, it combines journalistic writing, photography and illustration to decode the major issues of our society through a Normandy lens. Grand Format is also committed to media literacy, developing workshops based on journalistic practice, where content produced by young participants is published in the media. This project was launched by Marylène Carre and Simon Gouin, two journalists passionate about long-form reporting and in-depth stories.
The team aims to work on its communication and marketing strategy, and follow a global development plan. The team also seeks to optimize its daily operations and strengthen its business model.
The Informed One
L'Informé, through its website and newsletter, offers exclusive information about companies for both professional and general audiences. The goal is to reach everyone in their dual role as both employee and citizen.
Founded by Gilles Tanguy, a journalist for 25 years, L'Informé now wants to refine its editorial vision, think through its future development, develop a more targeted marketing strategy, and build out the media's business model. Claire Bader, the media's editor-in-chief, is also participating in the program.
mūsae
An online media outlet dedicated to the mental health of 18-to-35-year-olds, mūsae demystifies and democratizes mental health with a societal perspective. The media seeks to break taboos and provide accessible information on this essential topic. Through podcasts, a newsletter, educational content on social networks, and events, the media positions itself as a key resource for raising awareness about mental health as a civic issue.
Founded by Christelle Tissot, mūsae is currently focused on several priorities: expanding its team, improving internal organization, developing a sustainable business model, revamping its newsletter, and growing its audience. mūsae has previously been supported by Médianes, the studio, in its strategy and website creation.
Revue K
Published as a weekly online review and a weekly newsletter, Revue K documents and analyzes the situation of Jews in Europe: current events, heritage, thought, place within minorities, as well as the situation of Israel and the Middle East.
Represented by Elie Petit, a journalist and educator, the Revue K seeks to continue its development by working on several fronts: developing its business model, optimizing its internal organization and production processes. The project also aims to expand its salaried team and implement a comprehensive marketing strategy.
Long live the media
Dedicated to initiatives and news about ecological and social transition in northern Nouvelle-Aquitaine, Vivant le média offers a radio show, citizen journalism conferences, a website and enriched content on social media.
Co-founded by Hélène Bannier and Virginie Colin-Cadu, Vivant le média aims in particular to work on its business model and marketing strategy, as well as evolve on internal management issues, rethink its legal structure and its editorial strategic choices.
Vinofutur
Vinofutur is an annual print magazine, a monthly newsletter and a website in development, dedicated to the future of wine and vineyards. The project, led and founded by Julie Reux in Oudon in the Pays de la Loire region, offers investigations, analysis and opinion pieces on innovations and challenges in the wine industry, particularly in response to climate change and changing consumer habits.
By joining the Medianes Program, its goal is to improve its project management skills, structure its offering to make it sustainable, and strengthen its business model.
What's up EU
What's up EU is a free weekly newsletter dedicated to European affairs. It offers an accessible overview of debates, decisions and policies of the European Union in 5-6 minutes of reading, accompanied by content on social networks.
Led by Augustin Bourleaud and Thomas Harbor, between Paris and Brussels, the project aims to develop sustainably, improve its internal management, professionalize its operations, create a strong visual identity, and strengthen both its business model and overall marketing strategy.
What's next?
The coming months will be structured around collective and individual sessions, providing participants with the essential tools to develop their media. The support will be organized around several key areas: business management, leadership, optimization of information production and distribution processes, business plan development, audience retention, marketing, adoption of new tools, as well as design and technical aspects.
To go further
- And what about the first cohort in all this? This back-to-school season, we wrapped up the first phase of support for the first cohort, which began in spring 2024. We can't wait to tell you more!
- Want to learn more about the Médianes Program, support, or the timeline? You can visit the program's website.
- Dates for the next call for projects, detailed program, speakers… to stay updated on upcoming program information, sign up for the mailing list.
