The Médianes Team
Latest Posts
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A practical guide to defining your value proposition, the essential foundation for building your media's identity.
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A practical guide to create a canvas aligned with your personas, from which you can develop your editorial offer, value proposition and forge effective communication and marketing strategies tailored to your audiences.
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A practical guide to understanding the nature and value of personas, and how to identify your audiences to define effective marketing strategies.
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A practical guide to writing your manifesto, the text that defines your media's identity.
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A practical guide to learn the method, best practices for conducting an audience study, and concrete examples to draw inspiration from and create your own.
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A practical guide that covers the exercise of persuading and convincing others about your media project: the necessary conditions for being able to tell your project story, and a method for building your pitch.
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A practical guide to understand the method, best practices, and build your timeline to accomplish your tasks and develop your project step by step, every day.
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A practical guide to learn the method, best practices, and build your roadmap to launch your project and develop it step by step in your daily work.
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Videos
