Agathe Kupfer
Latest Posts
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Exclusive access and content, masterclasses and drinks with editorial teams – media outlets are creating more and more "clubs". A way to strengthen their community and convey their values. Chut! and The Bristol Cable share their experience.
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Expanding your community as an independent media outlet is a challenge. Without spending significant logistical and financial resources, partnerships and recommendations between media outlets make it possible to reach new communities, often more engaged. Lessons learned from Voxe and Vert media.
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Biographies allow readers to learn more about the journalists behind the stories. Mediapart and the New York Times explain how this tool is a way to strengthen trust and engagement.
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Arrêt sur images, Les Jours, Mediapart… more and more media outlets are offering their subscribers the ability to gift articles to their loved ones. A closer look at a marketing strategy that helps introduce content and turn subscribers into brand ambassadors, beyond algorithms.
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For three years, several major French media outlets have been offering discounted subscriptions to those who subscribe through their Google account. These bilateral partnerships distort subscription pricing and create a new form of competition.
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