Media outlets are enterprenetial projects that sometimes struggle to communicate about themselves. Yet it’s a topic of general interest and an important marketing tool. Booska-P, Les Jours, and Gimlet are giving readers a behind-the-scenes look, and this approach is working.
A Behind-the-Scenes Look at the Editorial Office
Booska-P covers the latest news in rap and urban culture. Behind the scenes, the outlet publishes a monthly column called “L’œil de la rédac.” In a video posted in early May, which has racked up 27,000 views on Instagram, Amadou Ba—aka Hamad—co-founder of Booska-P, talks about audiences, partnerships, and the latest news—including, for example, profiles of editorial staff members. Showcasing the outlet’s activities and team helps the audience feel included in the creative process.
Schedule a meeting with the audience
Les Jours, an online media outlet that covers the news in series format, launched its series of articles titled *La vie des Jours* upon its launch in 2017. On the first Wednesday of every month, the outlet provides an update on the project. The goal is to discuss new series, revisit ongoing topics, and also share insights into life in the newsroom. It’s a regular feature that helps maintain a connection with readers and offers them a few exclusives!
Telling Your Story Without Compromise
What should you do when you’re starting a business but don’t know anything about business? Gimlet, a U.S.-based podcast production company acquired by Spotify for $230 million in 2019, tells its own story. It may seem surprising, yet the formula works. In Season 1 of *Startup*, released in 2014, Alex Blumberg, Gimlet’s co-founder, looks back on the early challenges: finding a name, building an audience, managing her mental health, identifying a business model… it covers it all. Amid professional and personal setbacks, it’s a genuine account of life as an entrepreneur in the media.
Editor's Note: Médianes, the studio, will provide strategic consulting to Les Jours in the spring of 2022.
