The context
Supporting a feminist media outlet in its development
Launched in 2020, La Déferlante is the first quarterly magazine and newsletter dedicated to feminisms and gender. Created and run by women, La Déferlante advocates an intersectional feminist vision. Since 2019, we have been proud to support the La Déferlante team in its strategic, marketing, design, and technical developments. A collaboration that has evolved as the media has grown.
Web redesign
In 2025, a new website to showcase all facets of the media
Between 2024 and 2025, we supported La Déferlante through a major overhaul. The goal: create a platform capable of reflecting the diversity of the media — magazine, publishing house, shop, events, newsletter — while optimizing user experience and site performance.
Highlighting the editorial wealth of the media
We redesigned the website to highlight the diversity of La Déferlante's output. This involved creating a new homepage, overhauling article, table of contents, and journal pages, establishing dedicated sections for the publishing house and authors, and designing new newsletters. We also undertook in-depth work on marketing strategy and design to showcase the versatility of a media outlet that is no longer just a journal.
Streamline and enhance user experience
At the heart of this redesign is the optimization of the La Déferlante digital experience, particularly on mobile devices. The subscription process has been redesigned to incorporate new offerings, the ability to gift subscriptions, and improved management features (such as address changes and payment options). The checkout process has also been updated to accommodate new usage patterns, particularly on mobile devices. The enhanced “My Account” section has been designed to allow each subscriber to easily manage their information: subscriptions, newsletters, etc. All of this has been done in coordination with our subscription management partners. We have also implemented a frequently asked questions (FAQ) section that can be customized based on the user’s navigation context to assist users on a daily basis and reduce the workload on the customer support team.
Improve media discoverability
To better promote our editorial content and reach new audiences, we designed a glossary titled "Feminist Terminology" as both an educational tool and a reference resource. We also paid special attention to SEO, particularly through internal linking, tags, and categories, which we refined to improve article discoverability.
La Déferlante
The media for feminist revolutions
Officially launched in 2020, La Déferlante is a leading journal on feminist and LGBT+ struggles. La Déferlante publishes narratives from journalists, authors, academics and activists to decode and understand feminist revolutions and tell the story of our era.
Founded and led by women, La Déferlante gives a voice to women and gender minorities and makes their experiences and struggles visible.
