Christmas is around the corner and you still have no idea how to treat your community? Year-end is a crucial time for your revenue? It's that time of year. Whether you're launching a last-minute campaign or looking to optimize your existing one, here are our best tips to make your holiday strategy a success.
Find your featured offer
Year-end celebrations are an opportunity to create an experience around your flagship product. No need to multiply concepts. This year, the magazine Îlots, which echoes territories through sustainable gastronomy, offers a range of gift sets, to be chosen according to your tastes. Each contains a magazine, a fabric bag, an illustrated recipe and spices, to introduce loved ones to the magazine's world while supporting artisanal production. Clear and coherent.
Diversify
What if this were the moment to turn it into merchandise? Get inspired by browsing the online shop of the magazine Lire. They invent literary candles, puzzles featuring Arthur Rimbaud and even embossing stamps to put your name on all the books in your library. Would you rather gather people and create an event? We recommend keeping an eye on Léna Situations, who has 2.43 million subscribers on YouTube. Following the success of her pop-up café-boutique, Hôtel Mahfouf, a new venue will open its doors at Christmas.
Insure at the last minute
Leaving it to the last minute and your elves don't have time to develop a special offer? Don't worry, we won't be harsh on you. You can find an alternative. Last year, La Déferlante offered to buy a solidarity gift, given to a reader in need. Also consider the good old-fashioned gift card, to send by email or print out to put under the tree, ideal for last-minute shopping.
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