What if, instead of defaulting to Google, your media outlet became the preferred search engine for certain topics? To better think through how to extend your coverage, it's time to truly serve your readers. Because no one knows the answer better than you do.
Guiding through Instability
In the context of the war in Ukraine, the Russian media Helpdesk aims to tell the true stories of those living in conflict zones. And to better support these people day-to-day, the pure player of solutions has developed a secure question-and-answer service. So far, the most frequently asked questions concern ways to avoid conscription in the Russian army.
Guiding Daily Life
When ads flood the web, we prefer to check out media buying guides to make the right choice. These can take the form of consumer verticals, like the New York Times's Wirecutter goldmine. Other media outlets, like 60 Millions de Consommateurs, integrate these guides into their value proposition. Here, comparative tests focused on practical life are mostly freely accessible while investigations are reserved for subscribers.
Becoming a Reference
Oyez oyez or oyé oyé? Quiz or quizz? The correct spelling escapes you? Ask your search engine and it will redirect you to the La langue française website. Here, article titles follow the same structure as your Internet searches. Not only is the SEO optimized, but scrolling through articles to learn more is addictive.
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