Elections, cryptocurrencies, geopolitics… These are all topics that require nuance and time—and for which social media formats aren’t always suitable. To build community loyalty and foster trust, some media outlets rely on a single personality to represent them.
Being Recognizable: People
know his name because they know his media outlet. He started out with news summaries and now hosts Twitch shows with an editorial team of about twenty people. HugoDécrypte has bet on personal branding and educational content to grow. He creates opportunities to engage with his audience and is active across most formats and platforms. Hugo Travers has established his credibility, and many 18- to 25-year-olds follow him not only for who he is but also for the daily news he provides. The editorial team stays in the background behind the media brand, and it works.
Creating a Common Thread:
Much like a filmed editorial, journalist Salomé Saqué speaks on behalf of Blast. However, speaking alone on camera, she makes it clear that she is simply doing her job and advocates for socially conscious journalism. Salomé Saqué is a well-known figure in the Blast community. She embodies the outlet, and the public recognizes her. It is for her that internet users come and watch the videos. This is a sign of trust in the person delivering the information and in the media outlet itself.
Putting the News into a Script: Telling
a News Story in One Minute. Cleo Abram, a former Vox journalist, takes on the challenge with her one million followers on TikTok. She mainly covers economic and tech topics, as in this video where she explains NFTs. The time constraint requires the video to be thoroughly scripted in advance, including dialogue, staging, graphics, and more… Journalism that helps all audiences understand the issues—she knows exactly how to do it.
