The context
Support a media outlet in overhauling its artistic direction
Vertige Media is an independent media outlet that approaches climbing as a social, cultural and political phenomenon.
To support its editorial growth and strengthen its recognition, the team needed a visual identity that was easily adaptable, clear, and colorful. Until then, the visual identity was in black and white, and the team wanted it to be more vibrant, richer.
The challenge: to establish a distinct positioning from traditional sports media while streamlining daily production through a structured brand guidelines system, simple usage rules, and operational templates for the website, social networks and newsletter.
Medianes was commissioned to design this artistic direction and orchestrate its variations across all Vertige Media media.
This mission extended the strategic support (marketing, financial, managerial) provided through the Médianes Program.
Web: a few examples
The homepage is designed to be rich and dynamic, while the article page environment adopts a more understated and calm layout, fostering readability and emphasizing the reliability and well-sourced nature of the content.
A warm gray "cardboard" color has been added below the guides area to indicate that these are paper guides.
Bright color effects happen mainly on hover, so there aren't too many at the same time.
Policies
A new display typeface with a strong personality, without being too distinctive or tiresome.
Color range
The colors are highly saturated, reminiscent of technical equipment colors (ropes, helmet, shoes, etc.) and holds in climbing gyms.
The idea is to create a dynamic color palette while incorporating lighter secondary hues suitable for defining backgrounds.
Reasons
Colored bands inspired by the rhythm of strings, used to create separators and identifiable bands.
They vary according to the chart colors to be coordinated with the visual they accompany.
Social media
Examples of adaptation for Instagram or Youtube, with openings and text areas.
Newsletter
Overview of adapting the new artistic direction to email constraints
Overview of the previous art direction
Vertige Media
Vertige Media is an independent media outlet that covers climbing as a social, cultural and political phenomenon, through investigations, analysis and in-depth examinations that go beyond sporting performance alone. Its mission: to offer a fresh perspective on a practice in constant evolution, addressing everyone passionate about climbing and championing an independent and committed editorial line.
