The context
Support a leading podcast studio in redesigning its newsletter
Louie Media, a podcast studio recognized for its journalistic and narrative audio creations, wanted to rethink its newsletter for September 2025. After several years of existence and an established brand identity, the team sought to evolve its editorial newsletter around its promise to
Médianes was called upon to design this new version of the newsletter, providing both marketing strategy framework, editorial structure, and design overhaul, adapted to the identity and objectives of Louie Media.
Newsletter redesign
Define a clear strategy and refocus needs based on target audiences
The mission began with active dialogue with the team to gather objectives, needs, and in-depth knowledge of their audiences. We refined existing personas—current audiences, priority audiences, and target audiences—to better position the newsletter. An audit of previous newsletters, along with surveys sent to the internal team, identified what was already working, what needed improvement, and established a direction based on clear objectives.
Rethink the editorial structure
Building on this analysis, we produced a note with editorial and marketing recommendations for the Louie newsletter. It outlined a B to C to B strategy, including thematic content organization, streamlined edition length, and stronger internal representation. We enhanced editorialization by restructuring sections, proposing production facilitation through reusable modules, and adjusting send frequency. Custom sections were designed to meet the specific expectations of audiences while asserting the distinctive voice of Louie Media.
Design: creation of the new newsletter layout mockup
Design for audiences in line with Louie Media's identity
The third step was to design an inclusive and impactful layout, incorporating the new color palette and illustrated graphic elements drawn from Louie Media's creative direction. We made sure to create a format designed to facilitate sharing, in order to optimize email circulation through reader recommendations.
Design a smooth visual experience, all the way through integration
We created desktop and mobile mockups in Figma, optimized for responsive display and comfortable reading on all devices. We ensured the formatting and integration of the selected template directly into the newsletter editor. A tool that's immediately operational and ready for your team to use!
Louie Media
Founded in 2017, Louie Media is a French studio specializing in narrative and journalistic podcasts. Its mission? "Make the world felt," by sharing intimate stories and in-depth investigations that shed light on our time. Among its flagship productions are Entre, Emotions (at Work), Emotions, Passages, Injustices, Work (in progress)… which have helped establish narrative podcasting as an essential format in France.
