This page was translated automatically and has not been reviewed by a human. Some wording may be inaccurate.

Back to articles

When your readers invest in your media

Reader clubs, friend societies… There are several ways to bring together your readers and get them to participate in building your media.

To fund your media

By joining the capital of the Friends of Mediacités Society, the investment gives the right to a tax reduction equal to 50% of the amount invested. A clever economic lever for the investigative newspaper present in eight French cities. Especially since shareholders take part in building the media and can help organize events or approach institutions. True ambassadors.

To promote its values

The Friends of Far Ouest Association, an independent publication in New Aquitaine, allows journalists in the newsroom to run media education workshops and share their values through organizing screenings and conferences for committed journalism. In fact, it's with this association that Médianes has co-organized the Imprimé Festival for two years now. A way to fund a media while spreading its expertise.

To strengthen its independence

Le Monde also has its Readers' Society, chaired by economist Julia Cagé, invested in the issue of media independence. The structure participates in the governance of the daily newspaper and aims to ensure the "independence" of the newspaper "from any economic and political power". The SDL is now working to rejuvenate its shareholders, by going directly to journalism schools. A way to mobilize new audiences in a concrete manner.