Before
An initial audience study can be conducted even before launching a media outlet. What audience will listen to our podcast or buy our magazine? What are their needs, their financial means, their tastes? All the questions explored by La Revue Écossaise in their market research. This even allowed them to lay the groundwork for their community by inviting respondents to follow their project.
Pendant
We sometimes have misconceptions about our audience. An audience study conducted by the feminist magazine La Déferlante a year ago taught the team that their readers were younger than expected. An audience seeking educational content, reading recommendations, and… a more affordable magazine. An opportunity to adapt its offering to the needs and practices of its audience… and to build the future of its project with those most directly concerned.
After
Publishing the results of an audience study is a fair return for those who took the time to answer your survey: it demonstrates the interest your media outlet has in its readers, strengthens the bond of trust between you, and fosters a sense of community belonging. To further convince you, dive into this two-year report on audience studies by the magazine The Atlantic.
