There you have it – your newsletter is ready. The subject line is eye-catching, the content is well-spaced and beautifully illustrated. But have you thought about its deliverability, its ability to be received (properly)? Today, we're giving you three tips to avoid common delivery mistakes.
Sort
Good filtering is the start of happiness. Repeated sends to non-existent addresses can automatically place your newsletter in spam folders. On Sendinblue and Mailchimp, options allow you to automatically remove these incorrect addresses. Also remember to identify your inactive contacts. These reduce the engagement rate of your sends and harm your newsletter's reputation with different email providers.
Test
A draft is always necessary before creating a masterpiece. Which is why it's important to test your newsletter before clicking send. Free tools can help you be absolutely certain that your email reaches your recipient's inbox. Among them, we recommend Mail Tester, a deliverability diagnostic service that helps you spot formatting issues, broken links, and code problems.
Respect
Consent is never optional. And that applies to data protection rules and practices too. Before sending your newsletter, are you absolutely sure your contacts have explicitly agreed to receive your emails? Have you mentioned the content and frequency of your newsletter? Have you properly introduced yourself by mentioning your name and that of your media outlet? There's still time to make it right…
This article was first published in our bimonthly newsletter, dedicated to media project leaders. To receive strategic insights, practical cases, and new media projects directly in your inbox, sign up for free to our newsletter.
